牛津版（2019）高中英语选择性必修二：Unit 1 The mass media Extended Reading 课件（15张）

the power of persuasion BY G.Z Structure Advertising Part 1(P1,2)

Part 2(P3~6)

Part 3(P7) simple __________

______ of persuading

_________ __________

history mass media a _________ slogan a “brand __________” product _________ introduction definition ways memorable ambassador placement summary Part 1 simple introduction

What is advertising What determines the way of advertising It refers to the activity of promoting a product or service. In other words, it tries to persuade people to buy a product or service. Mass media.

→ Part 2 ways of persuading mass media

a memorable slogan a “brand ambassador”

product placement REASONS Part 2 ways of persuading Reasons for mass media reaches so many people at peak times create a desire to buy →to promote a product or service Part 2 ways of persuading Features of a memorable slogan simple but impressive language appeal to our emotions →to make us remember the product or

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